Dr. Cristina Mary Alexander

MBA(Mktg),PGDBA(Mktg& HR),PGP-DSBA, Ph.D.

Associate Professor

Dr. Cristina Mary Alexander, an Associate Professor in Management, brings over 18 years of teaching experience to her role, underscoring her commitment to academic excellence and leadership development.

Her robust foundation in management principles, coupled with her extensive teaching expertise, enables her to create engaging learning environments that inspire critical thinking and innovation.

Dr. Cristina earned her Ph.D. from Pondicherry University, with her research focused on Customer Experience Management. Her academic qualifications are further distinguished by her UGC NET qualification. She has also successfully completed a comprehensive course in Data Science and Business Analytics, enhancing her proficiency with advanced quantitative analysis tools and techniques. This multidisciplinary knowledge allows her to bridge the gap between theory and practice, driving both academic rigor and practical application.

Her academic interests include digital marketing and strategic management. She has organized numerous workshops and seminars, fostering environments of collaboration and knowledge sharing. Dr. Cristina excels at providing individualized mentoring, promoting social responsibility among students, and handling various administrative duties, including event management and guest lectures.

Additionally, Dr. Cristina has a talent for creating captivating social media content, blending storytelling and visuals that resonate with her audience. Her literary preferences lean towards autobiographies and management books, offering profound reflections and strategic insights. Beyond her academic pursuits, she finds artistic fulfillment in macro photography, capturing the extraordinary within the ordinary.