P. Srinivas Rao - FIREBIRD

Dr. P. Srinivas Rao

MBA(Mktg); MBA(HR); Ph.D.

Director

Dr. P. Srinivas Rao is an accomplished academician and administrator with over 34 years of experience in management education. With a unique blend of industry and academic expertise, Dr. Srinivas has held several leadership positions at reputed institutions nationwide, setting new benchmarks in academic and administrative excellence.

Dr. P. Srinivas Rao is a visionary academician, strategist, and administrator committed to making a positive impact on the education sector. His extensive experience and expertise in technology make him a valuable asset to any institution striving for excellence in management education.

A true turnaround strategist, Dr. Srinivas excels in institutional restructuring, modernization, and transformation. His strategic acumen not only enhances the current state of institutions but also propels them towards a brighter future. Known for his outstanding team-building skills, he fosters a culture of collaboration and innovation, laying a strong foundation for institutional success.

As the Director of Firebird Institute of Research in Management, Dr. Srinivas focuses on innovation through technology, aiming to provide cutting-edge educational inputs to young minds. Under his leadership, the PGDM/MBA programs have been enriched with contemporary specializations such as Business Analytics, Fintech, Logistics and Supply Chain Management, and Digital Marketing, ensuring graduates are well-equipped for quality employment.

A technology-savvy academician, Dr. Srinivas understands the impact of technology on modern education. He has successfully implemented numerous technology-based strategies to enrich the educational experience of students. His academic qualifications include an MBA in Marketing, an MBA in HR, and a Ph.D. in Marketing, reflecting his deep understanding of the field. He currently mentors six Ph.D. scholars in management studies and has published 41 research articles in international journals of repute.