70%

Practical Engagements

10 LPA

Highest CTC

6 LPA

Average CTC

Upto 50%

Stipends

PGDM – SPECIALIZATION IN DIGITAL MARKETING WITH OPTIONAL INTERNATIONAL MBA

PGDM – DM is an industry-ready programme which has an industry immersed curriculum with assured placements. Our Digital Marketing Program is the best way to start your career in the Digital World. This digital marketing full-time course is designed by industry experts and provides experiential learning in a simulated business environment to prepare aspiring entrepreneurs for a successful start-up in the Digital space and prepares learners for a successful career in this domain. Firebird collaborated with Indian Institute of Digital Education(IIDE) and is offering PGDM with specialisation in Digital Marketing.

STATE OF THE ART INFRASTRUCTURE

EXPERIENTIAL LEARNING

HOLISTIC DEVELOPMENT

GLOBAL EXPOSURE

EXCELLENT PLACEMENT

EARN WHILE YOU LEARN

Objective of the Programme

Indian Institute of Digital Education(IIDE) is Asia’s most trusted digital marketing training & certification provider which helps learners transform their careers and get future- ready.
We cater to all individuals with customized programs to suit their requirements and foster a fun learning culture.
It is one of a kind institute that solely specializes in imparting digital marketing training, taught by expert digital marketers and has designed multiple flexible programmes to match any learners’ objectives.

Digital Marketing Course Highlights

To provide learners with the essential philosophies and practices of marketing and digital marketing technologies.
To equip with specific knowledge in the areas of digital marketing communications
To familiarise with methodologies, tools, and technologies involved in digital marketing.

Firebird Industry Ready Students Left Side Banner

Firebird’s PGDM Digital Marketing Program

Programme Structure - Curriculum

Core Courses

Digital Landscape
Website Development
Search Engine Optimization
Search Engine Marketing
Email Marketing
Google Analytics
Content Marketing
Social Media Marketing
Media Planning
CRM & Out Bound Marketing

Ability Enhancement Courses

Google Work Space
Creative Thinking & Pitching
Copy Writing
Client Brief
App Store Optimization
Capstone Project
Mentoring across modules

Programme highlights

Understand the working of search engines and search engine algorithms.
Understand how to optimise web presence using on-page and off-page Search Engine Optimisation (SEO) techniques.
Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools.
Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment.
Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube.

Devise social media marketing strategy and content strategy for each of the above platforms.
Understand the framework for creating content that is engaging, valuable and shareable.
Optimize media mix and budget allocation using marketing technology tools.
Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights.

PGDM/MBA PROGRAM SPECIALIZATIONS

PGDM

General Management

PGDM

Business Analytics

PGDM

Fintech

PGDM

Digital Marketing

PGDM

Logistics and supply chain management

The Global Recruiter

PGDM Digital Marketing Selection Process

Students will be assessed based on their combined performance in the National level entrance exam, FIRM test, personal interview and in their academics.
The applicant will receive the call letter for the selection process which includes FIRM Exam (Aptitude and English Test) and a personal Interview.
The applicants required to submit the document copies include their school, UG, Competitive exam score card and Identity proofs.
Applicants who are scoring a min of 50% in the selection process would be eligible for the next level in the admission process.

ELIGIBILITY CRITERIA

Candidates seeking admission to the PGDM programs should possess a graduate degree or equivalent qualification with not less than 60% marks in any discipline obtained from a University/Institute recognized by UGC.
Candidates must have written any one of the entrance examinations such as CAT, MAT, XAT, ATMA, GMAT, or a similar score. In addition, we are one of the Top colleges for PGDM accepting MAT scores.
And have to clear the series of selection process including FIRM Aptitude test and Personal interview.

TESTIMONIALS

All the instructors at Imarticus Learning were really professional and good at explaining all the concepts. All of the counselors and placement trainers were knowledgeable and eager to assist at all times. I would like to extend my thanks to Mr. Akilan and Mr. Kumar Sundharam sir, who were my trainers. I have just started working at The Math Company thanks to the placement team's efforts and support.

Inbarasan, Chennai

Postgraduate Program in Data Analytics and Machine Learning

I'm Seetharam, and here at Firebird, we have a special personality development program called PEP (personality enhancement program) that trains us to be excellent speakers and gives us the self-assurance to confront the corporate world. I might say the future belongs to you.

Seetharam S, Hosur

PGDM 2021-2023 Batch

Joining this institute is probably one of the best decisions I've made so far. The placements were as smooth as they could be. Throughout the process, we were provided with lots of opportunities and would receive updates on placements from the placements department regularly.

Hemant Singh, Bangalore

IIFL Samasta
Postgraduate Program in Data Analytics and Machine Learning

I found out about Imarticus from a friend. After hearing about his experience, I decided to join for the upskilling and placement opportunities, and I haven't regretted it ever since. I found the training amazing, and the concepts taught were clearly explained. I am very impressed with the trainers and the placement team.

Srinidhi Mujumda, Bangalore

Simbus Technologies
Postgraduate Program in Data Analytics and Machine Learning

The fact that a month of training can transform someone's life is hard to believe. Imarticus can help you do this. My month-long training with Imarticus on Data Analytics was an excellent learning experience. I found the training amazing, and the concepts taught were clearly explained. I am very impressed with the trainers and the placement team.

Shubham Bhunia, Hyderabad

Postgraduate Program in Data Analytics and Machine Learning

I loved the infrastructure of Imarticus Learning and its teaching methodology and easy access to recorded lectures. Even though I was from a non-technical background, they helped me understand the course at a basic level with clarity of concepts. Finally, I thank the placement team for helping me get placed in V-Mart Retail.

Hemant Singh, Bangalore

Postgraduate Program in Data Analytics and Machine Learning

Inbarasan, Chennai

Postgraduate Program in Data Analytics and Machine Learning

Seetharam S, Hosur

PGDM 2021-2023 Batch