Practical Engagements

10 LPA

Highest CTC


Average CTC

Upto 50%



PGDM – DM is an industry-ready programme which has an industry immersed curriculum with assured placements. Our Digital Marketing Program is the best way to start your career in the Digital World. This digital marketing full-time course is designed by industry experts and provides experiential learning in a simulated business environment to prepare aspiring entrepreneurs for a successful start-up in the Digital space and prepares learners for a successful career in this domain. Firebird collaborated with Indian Institute of Digital Education(IIDE) and is offering PGDM with specialisation in Digital Marketing.

digital marketing

Objective of the Programme

  • Indian Institute of Digital Education(IIDE) is Asia’s most trusted digital marketing training & certification provider which helps learners transform their careers and get future- ready.
  • We cater to all individuals with customized programs to suit their requirements and foster a fun learning culture.
  • It is one of a kind institute that solely specializes in imparting digital marketing training, taught by expert digital marketers and has designed multiple flexible programmes to match any learners’ objectives.

Digital Marketing Course Highlights

  • To provide learners with the essential philosophies and practices of marketing and digital marketing technologies.
  • To equip with specific knowledge in the areas of digital marketing communications
  • To familiarise with methodologies, tools, and technologies involved in digital marketing.
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Firebird’s PGDM Digital Marketing Program

Programme Structure - Curriculum

Core Courses

  • Digital Landscape
  • Website Development
  • Search Engine Optimization
  • Search Engine Marketing
  • Email Marketing
  • Google Analytics
  • Content Marketing
  • Social Media Marketing
  • Media Planning
  • CRM & Out Bound Marketing

Ability Enhancement Courses

  • Google Work Space
  • Creative Thinking & Pitching
  • Copy Writing
  • Client Brief
  • App Store Optimization
  • Capstone Project
  • Mentoring across modules

Programme highlights

  • Understand the working of search engines and search engine algorithms.
  • Understand how to optimise web presence using on-page and off-page Search Engine Optimisation (SEO) techniques.
  • Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools.
  • Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment.
  • Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube.
  • Devise social media marketing strategy and content strategy for each of the above platforms.
  • Understand the framework for creating content that is engaging, valuable and shareable.
  • Optimize media mix and budget allocation using marketing technology tools.
  • Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights.

The Global Recruiter

PGDM Digital Marketing Selection Process

  • Students will be assessed based on their combined performance in the National level entrance exam, FIRM test, personal interview and in their academics.
  • The applicant will receive the call letter for the selection process which includes FIRM Exam (Aptitude and English Test) and a personal Interview.
  • The applicants required to submit the document copies include their school, UG, Competitive exam score card and Identity proofs.
  • Applicants who are scoring a min of 50% in the selection process would be eligible for the next level in the admission process.


Business Analyst-Redington India Ltd.,

“Joining Firebird is the best decision I have ever taken in my life. We have top notch professionals and industry Experts, as our Professors. They train us to become a Leader. My specialization is Analytics and I am very happy that I have got placed as a Business Analyst, in a well reputed company called Redington India Limited, with a very good salary package.

Thanks to Firebird Institute and Placement Team”.

Relationship Manager-HFFC

Firebird Institute has delivered on its promises by providing an industry updated curriculum,& exposure to practical aspects of the concepts learnt in classroom.. We learnt everything practically through various Industry exposure programmes. We participated in student’s activity forums, NIPM and were given chance to meet Corporate executives thru Leadership Connect Series, focusing on building Leaders and Entrepreneurs.

Firebird Institute is growing by the day and developing itself in delivering the best in the market for the students. I am proud to be a Firebirdian.

Business Analyst-SPAN Technologies

The best thing about Firebird Institute is the tailored curriculum and quality of teaching. It ensures that you learn based on the industrial needs and the subjects which Firebird provides are tailored to meet the needs of the corporate. I was exposed to a 4 months internship in well reputed company called CRISIL ANALYTICS and also got placed in a famous EdTech company Extramarks Education India P.Ltd., Bangalore with a good package of Rs.12.40 lakhs per annum.

I got a wonderful opportunity to visit Skyline University, Sharjah-UAE for a week, based on my academic performance. Firebird is a place to explore yourself and learn management and corporate skills.

Business Manager-LIDO Learning

I am proud to be part of Firebird Institute, which focuses mainly on Industry related programmes. We are given three months of internship and also additional Industry immersion programmes in a year.

I had an opportunity to do Summer Internship and was positioned as an Equity Research Analyst in CRISIL, a credit rating company. I also had got an opportunity to visit Skyline University, Sharjah-UAE for a week which helped me to gain international exposure.

We have a placement team which focuses not only on placement but also on career development of each student. I am thankful the Firebird Institute and Placement Cell who facilitated my placement in LIDO Learnings, Bangalore with 10 Lakhs CTC. Proud to be a Firebirdian.

BDM-Extramarks, Bangalore.

Firebird is a best place to get academic excellence and industry exposure. I did my Summer Internship with CRISIL and got placed in an E-Commerce Technology company called Extramarks Education India P.Ltd, Bangalore, with a package of Rs.12.40 Lakhs per annum.

I had been given a free field trip to Sharjah-UAE for my best academic performance. Thanks to Firebird and I am proud to be a Firebirdian.

Sales Officer – Redington India.

This is Bhavana, the proud Firebirdian. I had come to Firebird Institute with Tons and Tons of dreams. Today I wish to proudly say that I have achieved each and everything including my personality development, my leadership skills and more over, my career goal.

I have been placed in a reputed company called Redington India Ltd, which is the dream company of many and it is possible because of Firebird management, faculty and placement team. I Thank everyone in firebird who supported me to achieve my dreams.






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