PGDM IN DIGITAL MARKETING WITH OPTIONAL INTERNATIONAL MBA
PGDM – DM is an industry-ready programme which has an industry immersed curriculum with assured placements. Our Digital Marketing Program is the best way to start your career in the digital world. This Digital Marketing full-time course is designed by industry experts and provides experiential learning in a simulated business environment to prepare aspiring entrepreneurs for a successful start-up in the digital space and prepares learners for a successful career in this domain. Firebird collaborated with Indian Institute of Digital Education (IIDE) and is offering PGDM with specialisation in Digital Marketing.
PGDM/MBA PROGRAM SPECIALIZATIONS
PROGRAMME STRUCTURE - CURRICULUM
ELIGIBILITY
- Candidates seeking admission to the PGDM programs should possess a graduate degree or equivalent qualification with not less than 60% marks in any discipline obtained from a University/Institute recognized by UGC.
- Candidates must have written any one of the entrance examinations such as CAT, MAT, XAT, ATMA, GMAT, or a similar score. In addition, we are one of the Top colleges for PGDM accepting MAT scores.
- And have to clear the series of selection process including FIRM Aptitude test and Personal interview.
List of Elective Courses
CAREER OPTIONS
Get an edge over the competition with the right tools and resources to build a successful career in the digital marketing sector. The PGDM program in digital marketing course prepares you to take up various roles such as :
- SEO Manager
- Social Media Account Manager
- Content Lead Social Media
- Digital Marketing Manager
- Digital Marketing Analyst
- Digital Marketing Specialist
- SEO Analyst
- Social Media Manager
- Digital Account Manager
- Content Specialist/Manager
- Performance Marketing Manager
PROGRAM FEATURES
- Understand the working of search engines and search engine algorithms.
- Optimize media mix and budget allocation using marketing technology tools.
- Understand the framework for creating content that is engaging, valuable and shareable.
- Devise social media marketing strategy and content strategy for each of the above platforms.
- Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools.
- Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment.
- Understand how to optimise web presence using on-page and off-page Search Engine Optimisation (SEO) techniques.
- Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights.
- Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube.
PGDM IN DIGITAL MARKETING IN COLLABORATION WITH IIDE
- Indian Institute of Digital Education (IIDE) is Asia’s most trusted digital marketing training & certification provider which helps learners transform their careers and get future- ready.
- We cater to all individuals with customized programs to suit their requirements and foster a fun learning culture.
- It is one of a kind institute that solely specializes in imparting digital marketing training, taught by expert digital marketers and has designed multiple flexible programmes to match any learners’ objectives.
DIGITAL MARKETING COURSE HIGHLIGHTS
- To provide learners with the essential philosophies and practices of marketing and digital marketing technologies.
- To equip with specific knowledge in the areas of digital marketing communications.
- To familiarise with methodologies, tools, and technologies involved in digital marketing.
TESTIMONIALS
PLACEMENT COMPANIES
