Firebird was born out of a desire to create world-class contemporary Management Leadership.

The ethos of industry relevance was embedded in the very beginning as a result of its origins in industry. The institute initially began as an integral leadership development exercise of the 1500 crore Bannari Amman spinning Mills/Shiva Texyarn Group of companies and later morphed to offer full time a master’s program in management.

The program offerings significantly vary from those of even much more established peer institutions that operate as purely academic entities. Firebird is probably the only MBA/PGDM institution in India where more than 40 % of revenue comes from corporate services as against student fee collections bearing testimony to our claim of being the only truly industry-operated MBA/ PGDM program in this part of the country.


To be recognized as a forerunner in transformative education, a B school that constantly pushes the boundaries of innovative thought, and an organization that has the highest positive impact on all its stakeholders and society at large.


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To create a platform where aspirants can experience, reflect and refine the subtle nuances of the art of Management

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To create a platform for the holistic development of the individual thru activities that go beyond the academic realm

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To create a practical platform for giving back to society