Firebird was born out of a desire to create world-class contemporary Management Leadership Grounded in industry relevance.

This ethos was embedded from the very beginning due to its origins in the industrial sector. The institute initially began as an integral leadership development initiative of the Bannari Amman Spinning Mills and Shiva Texyarn Group of companies, a conglomerate with a current turnover of around 2700 crore. Leveraging the extensive industrial experience and strong support of its parent organization, Firebird has nurtured a deeply industry-connected culture that distinctly shapes its educational approach. Evolving from this foundation, Firebird now offers a full time Post Graduate Programme in Management, approved by AICTE.

The program is designed to provide a contemporary, industry-aligned education that stands apart from conventional academic models by closely integrating real-world business practices and leadership development. Firebird’s strong industrial lineage and ongoing collaboration with Bannari Amman Spinning Mills and the Shiva Texyarn Group ensure that the learning environment remains closely connected with industry needs and realities, thereby preparing students for leadership roles with practical insights and a resilient, forward-looking mindset.

Vision

"To be the foremost Institution in developing researched knowledge, entrepreneurial and socially responsible leaders, equipped with infotech, analytical and decision-making skills for sustainable business"

Mission

To create an environment that fosters the development of entrepreneurial and socially responsible leaders through innovative pedagogy, research, and industry collaborations.

To pursue excellence in research and knowledge creation, focusing on information technology, analytics, and sustainable business practices.

To integrate cutting-edge infotech tools and decision-making frameworks into the curriculum, preparing students to address dynamic business challenges effectively.

To instil a sense of social responsibility and sustainability in students, enabling them to contribute to the betterment of society through ethical business practices.

To provide a global learning experience that enhances cross-cultural understanding and equips students to thrive in a globally connected business environment.

Programme Educational Objectives

PEO 1
Assume leading role in teams and groups, and offer innovative and sustainable solutions to complex issues facing industry and the society.
PEO 2
To be able to deploy advanced AI, data science and emerging infotech tools to maximise efficiency, customer satisfaction and growth at the workplace.
PEO 3
Demonstrate ethics, values, good behaviour and emotional intelligence while working in socially, culturally and gender diverse environment.
PEO 4
Undertake research projects, demonstrate innovative and entrepreneurial mind-set with significant impact on industry and society.
PEO 5
Engage in life-long multidisciplinary learning in the area of deep passion and explore possibilities to realize personal and professional dreams and aspirations.

Programme Outcomes

PO 1
Apply knowledge of management theories and practices to solve business problems.
PO 2
Foster Analytical and critical thinking abilities for data-based decision making.
PO 3
Ability to develop Value based Leadership ability.
PO 4
Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.
PO 5
Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.
PO 6
Demonstrate effective communication and presentation skills in professional settings.
PO 7
Utilize advanced information technology tools and analytics frameworks to enhance business performance.
PO 8
Adapt to global business challenges by applying cross-cultural understanding and strategic thinking.