pgdm in business analytics in coimbatore

PGDM - Industry Integrated Specialisation in
Business Analytics with Global MBA + PGP

Work Experience Certificate - Two years Industry Internship
100% Placement track record with highest CTC of 13.98 Lakhs.

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In a ground-breaking partnership with Imarticus Learning, Firebird Institute of Research in Management introduces an exclusive PGDM/MBA program, specializing in the transformative world of Business Analytics. Imarticus Learning, a leading professional education firm, brings its exceptional expertise to the collaboration, focusing on reshaping careers in financial services, business analytics, and technology. The synergy of these two institutions, both committed to excellence and driven by technology, results in a program that not only equips professionals with specialized skills but also addresses the dynamic demands of the contemporary business landscape.


The Firebird Business School's PGDM/MBA program in Business Analytics stands out as a witness to the recognition of the imperative need for strategic expertise in today's job market. This meticulously curated program is designed not only to impart specific skills but also to prepare individuals for success in the ever-evolving field of Business Analytics. What sets this program apart is its industry-focused approach, courtesy of the collaboration with Imarticus Learning. This partnership ensures a holistic education, providing students with a subtle understanding of the intersection between academia and industry requirements.

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Upon successful completion of the PGDM/MBA program in Business Analytics, graduates find themselves well-positioned for a diverse range of career opportunities spanning both core and functional areas. The program opens doors to exciting possibilities, including roles such as



The Specialization program unfolds as a comprehensive journey, covering an array of courses that amplify analytical capabilities across critical domains:

Introduction to Business Analytics: Establishing a robust foundation by investigating into the principles and applications that underpin Business Analytics.

Foundations of Data Science: Building a strong groundwork in the core principles and methodologies of data science.

Database Management: Mastering the skills required for efficient data handling and storage.

MIS (Management Information Systems): Understanding the role of information systems in organizational decision-making and strategy.

Cloud Computing & Applications: Exploring the cutting-edge technologies in cloud computing and their strategic applications in the world of business analytics.

Regression for Business Analytics: Immersing students in statistical techniques to analyze relationships between variables, a pivotal aspect of predictive modeling.

Text & Predictive Analytics: Gaining insights into advanced techniques for analyzing textual data and making predictive models.

Fundamentals of Data Mining: Exploring the foundational principles and methods of extracting patterns from large datasets.

Data Visualization for Managers: Nurturing critical managerial skills to effectively communicate complex data insights through visual representation.

Intro to Big Data Analytics: Understanding the fundamentals of big data and its role in analytics.

Project Management: Acquiring essential project management skills crucial for steering analytics projects from planning to execution and control.

Marketing & Retail Analytics: Specialized insights into leveraging analytics for marketing and retail strategies.

Analytics for Finance: Applying analytics to financial data for strategic decision-making.

HR Analytics: Utilizing analytics to optimize human resource management.

Supply Chain Analytics: Applying analytics to enhance efficiency and effectiveness in supply chain management.


Career Advancement Initiatives
  • Placement Support
  • 100% Opportunity Assured Program
  • Guaranteed Placement Opportunities
  • Mentorship with Data Science Professionals
  • Placement Preparation Workshops
Academic Resources and Support
  • Library Database on the LMS Platform
  • Industry-Oriented Curriculum and Live Classroom Training
  • Hands-on Training with Industry-Oriented Projects & Case Studies
  • In-Class Industry-Oriented 15 Mini Projects, Practice Projects & Assessments
Practical Learning and Skill Development
  • Hands-On Training on Respective Tools and Technologies
  • Individual Capstone Project
  • Case-Study Based Teaching to Strengthen Analytical and Decision-Making Skills
  • Unique Industry Interaction Opportunity for Students
Faculty and Instruction Quality
  • Programme Delivered by Faculty from Industry Experts Across India
Exclusive Student-Expert Interaction
  • Unique Offering: Student Interaction with Industry Experts for Benefitting from Real-World Experience
Overall Programme Outcomes
  • PGDM – Approved by AICTE, Ministry of HRD, Govt of India
  • MBA – Multimedia University, Malaysia
  • PGP – From Academic partners for Industry integrated specializations
  • Industry ready Curriculum
  • Case Study Based Learning
  • Daily Internship during 2 years of Study period – 4 to 5 Hours
  • 2 Months full time Summer Internship
  • 1 Month International Exposure [Academic, Research, Industry and Tourism
  • Excellent Placement Opportunities from Top Companies
  • Highest CTC 13.98 LPA | Average CTC 6LPA| 100% Placement Opportunities
  • International Placement opportunities
  • In House Entrepreneurial Ventures
  • International Mentorship
  • Scholarships up to 1.20 Lakhs
  • Cost of Food and Accommodation for 2 Years is sponsored by our parent organization


Strategic Integration of Management and Analytics
  • Integrated View of Management and Analytics
  • Understand the Emergence of Analytics as a Competitive Strategy
Cultivating an Analytics Mindset:
  • Acquire Analytics Mindset to Generate Innovative Solutions
  • Learn Storytelling Using Data and Effective Communication Through Analytics
Interactive Learning Opportunities:
  • LIVE Interactions with Business Leaders & Analytics Experts
  • Focus on Problem Solving and Decision Making Using Analytics Across Various Functional Areas of Management in Different Domains
  • Learn to Solve Problems from Different Industries
Comprehensive Skill Development:
  • Learn Various Tools and Techniques in Analytics with Business Applications.
  • Understand Various Elements of Analytics: Business Context, Technology, and Data Science.
Career Guidance and Support:
  • Career Guidance and Support Through Leading Recruitment Partners





Admission Open For 2024