ADMISSIONS OPEN 2026 - Transform ambition into achievement with Firebird’s AICTE-Approved 2-year PGDM + International MBA Articulation Program with Multimedia University Malaysia and PGP from industry partners. Experience global exposure, 100% industry integration, and assured placement support. Apply now
ADMISSIONS OPEN 2026 - Transform ambition into achievement with Firebird’s AICTE-Approved 2-year PGDM + International MBA Articulation Program with Multimedia University Malaysia and PGP from industry partners. Experience global exposure, 100% industry integration, and assured placement support. Apply now
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PGDM - Industry Integrated Specialisation in Business Analytics with Global MBA + PGP PGDM - Industry Integrated Specialisation in Business Analytics with Global MBA + PGP

Firebird’s PGDM + International MBA
Articulation Program + PGP

PGDM Industry Integrated Specialisation in Business Analytics

 

Work Experience Certificate - Two years Industry Internship
95% + Placement track record with highest CTC of 13.98 Lakhs.

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Business Analytics

Transforming Data into Strategic Decisions

This specialization equips students to interpret and visualize business data, enabling data-driven managerial decisions. Curriculum modules integrate business intelligence tools, predictive analytics, and statistical modeling. Students gain exposure to real-time analytical dashboards, business process data interpretation, and decision simulation exercises aligned with industry standards.


Focus Areas:

  • Data Analytics & Visualization
  • Predictive Modeling and Business Forecasting
  • Business Intelligence Applications
  • Machine Learning in Management

Industry Tools: Power BI, Tableau, Python for Analytics, Excel Modelling


BUSINESS ANALYTICS

  • Fundamental Business Analytics with Excel and Advanced Excel
  • Data Analysis and Visualization with Power BI and Tableau
  • Database Management and SQL for Business Analytics
  • Statistical and Predictive Analysis using R and Python
  • Advanced Business Analytics and Decision Making
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DIVERSE CAREER OPPORTUNITIES

Upon successful completion of the PGDM/MBA program in Business Analytics, graduates find themselves well-positioned for a diverse range of career opportunities spanning both core and functional areas. The program opens doors to exciting possibilities, including roles such as

Specialisations Offered

PGDM – General Specialisations
  • Marketing
  • Finance
  • Human Resource Management
  • Operations Management
Industry–Integrated Specialisations (PGP Linked)
  • Analytics & AI for Management Practices
  • Business Analytics
  • FinTech
  • Digital Marketing
  • Logistics & Supply Chain Management

Our Recruiters

CII
Federal Bank
piramal-finance
coffee-day
zomato
shiva texyarn
elgi
texmo
bosch
bnb
vi
Voltas
pnb
Ramco
teleperformance
zoho
arattai

COMPREHENSIVE SPECIALISATION OVERVIEW

The Specialization program unfolds as a comprehensive journey, covering an array of courses that amplify analytical capabilities across critical domains:

Introduction to Business Analytics: Establishing a robust foundation by investigating into the principles and applications that underpin Business Analytics.

Foundations of Data Science: Building a strong groundwork in the core principles and methodologies of data science.

Database Management: Mastering the skills required for efficient data handling and storage.

MIS (Management Information Systems): Understanding the role of information systems in organizational decision-making and strategy.

Cloud Computing & Applications: Exploring the cutting-edge technologies in cloud computing and their strategic applications in the world of business analytics.

Regression for Business Analytics: Immersing students in statistical techniques to analyze relationships between variables, a pivotal aspect of predictive modeling.

Text & Predictive Analytics: Gaining insights into advanced techniques for analyzing textual data and making predictive models.

Fundamentals of Data Mining: Exploring the foundational principles and methods of extracting patterns from large datasets.

Data Visualization for Managers: Nurturing critical managerial skills to effectively communicate complex data insights through visual representation.

Intro to Big Data Analytics: Understanding the fundamentals of big data and its role in analytics.

Project Management: Acquiring essential project management skills crucial for steering analytics projects from planning to execution and control.

Marketing & Retail Analytics: Specialized insights into leveraging analytics for marketing and retail strategies.

Analytics for Finance: Applying analytics to financial data for strategic decision-making.

HR Analytics: Utilizing analytics to optimize human resource management.

Supply Chain Analytics: Applying analytics to enhance efficiency and effectiveness in supply chain management.

SPECIALISATION IN BUSINESS ANALYTICS PROGRAMME HIGHLIGHTS

Career Advancement Initiatives
  • Placement Support
  • 100% Opportunity Assured Program
  • Guaranteed Placement Opportunities
  • Mentorship with Data Science Professionals
  • Placement Preparation Workshops
Academic Resources and Support
  • Library Database on the LMS Platform
  • Industry-Oriented Curriculum and Live Classroom Training
  • Hands-on Training with Industry-Oriented Projects & Case Studies
  • In-Class Industry-Oriented 15 Mini Projects, Practice Projects & Assessments
Practical Learning and Skill Development
  • Hands-On Training on Respective Tools and Technologies
  • Individual Capstone Project
  • Case-Study Based Teaching to Strengthen Analytical and Decision-Making Skills
  • Unique Industry Interaction Opportunity for Students
Faculty and Instruction Quality
  • Programme Delivered by Faculty from Industry Experts Across India
Exclusive Student-Expert Interaction
  • Unique Offering: Student Interaction with Industry Experts for Benefitting from Real-World Experience
Overall Programme Outcomes
  • PGDM – Approved by AICTE, Ministry of HRD, Govt of India
  • MBA – Multimedia University, Malaysia
  • PGP – From Academic partners for Industry integrated specializations
  • Industry ready Curriculum
  • Case Study Based Learning
  • Daily Internship during 2 years of Study period – 4 to 5 Hours
  • 2-3 Months full-time Summer Internship
  • 1 Month International Exposure [Academic, Research, Industry and Tourism
  • Excellent Placement Opportunities from Top Companies
  • Highest CTC 13.98 LPA | Average CTC 9 LPA| 100% Placement Opportunities
  • International Placement opportunities
  • In House Entrepreneurial Ventures
  • International Mentorship
  • Scholarships up to 1.20 Lakhs
  • Cost of Food and Accommodation for 2 Years is sponsored by our parent organization

PGDM BUSINESS ANALYTICS UNIQUE VALUES

Strategic Integration of Management and Analytics
  • Integrated View of Management and Analytics
  • Understand the Emergence of Analytics as a Competitive Strategy
Cultivating an Analytics Mindset:
  • Acquire Analytics Mindset to Generate Innovative Solutions
  • Learn Storytelling Using Data and Effective Communication Through Analytics
Interactive Learning Opportunities:
  • LIVE Interactions with Business Leaders & Analytics Experts
  • Focus on Problem Solving and Decision Making Using Analytics Across Various Functional Areas of Management in Different Domains
  • Learn to Solve Problems from Different Industries
Comprehensive Skill Development:
  • Learn Various Tools and Techniques in Analytics with Business Applications.
  • Understand Various Elements of Analytics: Business Context, Technology, and Data Science.
Career Guidance and Support:
  • Career Guidance and Support Through Leading Recruitment Partners
Testimonials Carousel

Student

TESTIMONIAL

“ “

Seetharam S

Hosur
PGDM 2021-2023 Batch

★★★★★

I'm Seetharam, and here at Firebird, we have a special personality development program called PEP (personality enhancement program) that trains us to be excellent speakers and gives us the self-assurance to confront the corporate world. I might say the future belongs to you.

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Student

TESTIMONIAL

“ “

Hemant Singh

Bangalore
IIFL Samasta | Postgraduate Program

★★★★★

Joining this institute is probably one of the best decisions I've made so far. The placements were as smooth as they could be. Throughout the process, we were provided with lots of opportunities and would receive updates on placements from the placements department regularly.

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Student

TESTIMONIAL

“ “

Srinidhi Mujumda

Bangalore
Simbus Technologies | Data Analytics

★★★★★

I found out about Imarticus from a friend. After hearing about his experience, I decided to join for the upskilling and placement opportunities, and I haven't regretted it ever since. I found the training amazing, and the concepts taught were clearly explained.

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Student

TESTIMONIAL

“ “

Shubham Bhunia

Hyderabad
Data Analytics Program

★★★★★

The fact that a month of training can transform someone's life is hard to believe. Imarticus can help you do this. My month-long training with Imarticus on Data Analytics was an excellent learning experience. I found the training amazing and concepts clearly explained.

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Student

TESTIMONIAL

“ “

Hemant Singh

Bangalore
Data Analytics and Machine Learning

★★★★★

I loved the infrastructure of Imarticus Learning and its teaching methodology and easy access to recorded lectures. Even though I was from a non-technical background, they helped me understand the course at a basic level with clarity of concepts.

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Student

TESTIMONIAL

“ “

Inbarasan

Chennai
Data Analytics and Machine Learning

★★★★★

All the instructors at Imarticus Learning were really professional and good at explaining all the concepts. All of the counselors and placement trainers were knowledgeable and eager to assist at all times. I have just started working at The Math Company thanks to the placement team's efforts.

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Admission Open For 2026 - 2028

Apply Now