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PGDM - INDUSTRY INTEGRATED SPECIALISATION IN DIGITAL MARKETING WITH GLOBAL MBA + PGP - D - Banner

Firebird’s PGDM + International MBA
Articulation Program + PGP

PGDM Industry Integrated Specialisation in Digital Marketing

 

Work Experience Certificate - Two years Industry Internship
95% + Placement track record with highest CTC of 13.98 Lakhs.

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MBA education Loan Assistance
PGDM/MBA Programme Specialisation in Human Resource Management-Mob-Banner

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PROGRAM STRUCTURE: INDUSTRY-INTEGRATED DIGITAL MARKETING COURSES

Introduction to Digital Marketing + SEO
  • Establish a strong foundation by delving into the basics of digital marketing and understanding the nuances of Search Engine Optimization (SEO).
Website Planning & Development
  • Master the art of creating and optimizing websites, essential for a compelling online presence.
Marketing Research
  • Develop critical research skills to decipher market dynamics and consumer behavior effectively.
Creative Marketing
  • Unlock the power of creativity in devising marketing strategies that captivate audiences.
Media Planning
  • Strategically place digital media to maximize the impact of marketing campaigns.
Email Marketing & Web Analytics
  • Explore email marketing strategies and leverage web analytics for data-driven insights.
Search Engine Marketing
  • Dive into the world of paid advertising, crafting compelling campaigns for search engines.
Social Media Marketing
  • Harness the potential of social media platforms to elevate brand promotion and engagement.
Performance Marketing
  • Focus on measurable outcomes and Return on Investment (ROI) through performance-based marketing techniques.
Capstone Project
  • Apply acquired knowledge and skills in a real-world project, showcasing practical expertise.

ELIGIBILITY

  • Candidates seeking admission to the PGDM programs should possess a graduate degree or equivalent qualification with not less than 50% marks in any discipline obtained from a University/Institute recognized by UGC and their schoolings.
  • Candidate to appear in any one of the entrance examinations such as CAT, MAT, CMAT, XAT, ATMA, GMAT, TANCET or a similar score.
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Career Opportunities for Digital Marketing Graduates

DIGITAL MARKETING SPECIALIZATION PROGRAM HIGHLIGHTS

Strategic Partnership
  • Benefit from an exclusive collaboration with IIDE, Asia’s premier digital marketing training provider.
Customized Learning Paths
  • Tailor your education with flexible programs designed to meet diverse learner objectives.
Industry-Immersed Curriculum
  • Immerse yourself in a curriculum crafted by industry experts, offering real-world, hands-on learning.
Assured Placements
  • Secure your career path with guaranteed placement opportunities post-graduation.
Comprehensive Course Structure
  • Explore a range of courses covering SEO, web analytics, social media, and more.
Capstone Project
  • Apply knowledge through a practical capstone project for real-world experience.
Diverse Career Opportunities
  • Prepare for core roles like Digital Marketing Specialist and functional roles such as PR Specialist.
Practical Application
  • Bridge theory and practice seamlessly through experiential learning.
Entrepreneurial Focus
  • Equip aspiring entrepreneurs for success in the digital space.
Holistic Preparation
  • Develop skills for industry success, ensuring a well-rounded digital marketing professional.

PGDM GENERAL SPECIALISATIONS

Human Resources

Human Resources

Marketing

Marketing

Finance

Finance

Operations Management

Operations Management

PGDM INDUSTRY INTEGRATED SPECIALISATIONS

General Management

General Management

Business Analytics

Business Analytics

Fintech

Fintech

Logistics and supply chain management

Logistics and supply chain management

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TESTIMONIALS

PLACEMENT COMPANIES

Placement companies

Admission Open For 2026- 2028

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