ADMISSIONS OPEN 2026 - Transform ambition into achievement with Firebird’s AICTE-Approved 2-year PGDM + International MBA Articulation Program with Multimedia University Malaysia and PGP from industry partners. Experience global exposure, 100% industry integration, and assured placement support. Apply now
ADMISSIONS OPEN 2026 - Transform ambition into achievement with Firebird’s AICTE-Approved 2-year PGDM + International MBA Articulation Program with Multimedia University Malaysia and PGP from industry partners. Experience global exposure, 100% industry integration, and assured placement support. Apply now
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PGDM - INDUSTRY INTEGRATED SPECIALISATION IN DIGITAL MARKETING WITH GLOBAL MBA + PGP - D - Banner PGDM - INDUSTRY INTEGRATED SPECIALISATION IN DIGITAL MARKETING WITH GLOBAL MBA + PGP - D - Banner

Firebird’s PGDM + International MBA
Articulation Program + PGP

PGDM Industry Integrated Specialisation in Digital Marketing

 

Work Experience Certificate - Two years Industry Internship
95% + Placement track record with highest CTC of 13.98 Lakhs.

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MBA education Loan Assistance
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PROGRAM STRUCTURE: INDUSTRY-INTEGRATED DIGITAL MARKETING COURSES

Introduction to Digital Marketing + SEO
  • Establish a strong foundation by delving into the basics of digital marketing and understanding the nuances of Search Engine Optimization (SEO).
Website Planning & Development
  • Master the art of creating and optimizing websites, essential for a compelling online presence.
Marketing Research
  • Develop critical research skills to decipher market dynamics and consumer behavior effectively.
Creative Marketing
  • Unlock the power of creativity in devising marketing strategies that captivate audiences.
Media Planning
  • Strategically place digital media to maximize the impact of marketing campaigns.
Email Marketing & Web Analytics
  • Explore email marketing strategies and leverage web analytics for data-driven insights.
Search Engine Marketing
  • Dive into the world of paid advertising, crafting compelling campaigns for search engines.
Social Media Marketing
  • Harness the potential of social media platforms to elevate brand promotion and engagement.
Performance Marketing
  • Focus on measurable outcomes and Return on Investment (ROI) through performance-based marketing techniques.
Capstone Project
  • Apply acquired knowledge and skills in a real-world project, showcasing practical expertise.

ELIGIBILITY

  • Candidates seeking admission to the PGDM programs should possess a graduate degree or equivalent qualification with not less than 50% marks in any discipline obtained from a University/Institute recognized by UGC and their schoolings.
  • Candidate to appear in any one of the entrance examinations such as CAT, MAT, CMAT, XAT, ATMA, GMAT, TANCET or a similar score.
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Career Opportunities for Digital Marketing Graduates

DIGITAL MARKETING SPECIALIZATION PROGRAM HIGHLIGHTS

Strategic Partnership
  • Benefit from an exclusive collaboration with IIDE, Asia’s premier digital marketing training provider.
Customized Learning Paths
  • Tailor your education with flexible programs designed to meet diverse learner objectives.
Industry-Immersed Curriculum
  • Immerse yourself in a curriculum crafted by industry experts, offering real-world, hands-on learning.
Assured Placements
  • Secure your career path with guaranteed placement opportunities post-graduation.
Comprehensive Course Structure
  • Explore a range of courses covering SEO, web analytics, social media, and more.
Capstone Project
  • Apply knowledge through a practical capstone project for real-world experience.
Diverse Career Opportunities
  • Prepare for core roles like Digital Marketing Specialist and functional roles such as PR Specialist.
Practical Application
  • Bridge theory and practice seamlessly through experiential learning.
Entrepreneurial Focus
  • Equip aspiring entrepreneurs for success in the digital space.
Holistic Preparation
  • Develop skills for industry success, ensuring a well-rounded digital marketing professional.

Specialisations Offered

PGDM – General Specialisations
  • Marketing
  • Finance
  • Human Resource Management
  • Operations Management
Industry–Integrated Specialisations (PGP Linked)
  • Analytics & AI for Management Practices
  • Business Analytics
  • FinTech
  • Digital Marketing
  • Logistics & Supply Chain Management

Our Recruiters

CII
Federal Bank
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coffee-day
zomato
shiva texyarn
elgi
texmo
bosch
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Voltas
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Ramco
teleperformance
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Testimonials Carousel

Student

TESTIMONIAL

“ “

Seetharam S

Hosur
PGDM 2021-2023 Batch

★★★★★

I'm Seetharam, and here at Firebird, we have a special personality development program called PEP (personality enhancement program) that trains us to be excellent speakers and gives us the self-assurance to confront the corporate world. I might say the future belongs to you.

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Student

TESTIMONIAL

“ “

Hemant Singh

Bangalore
IIFL Samasta | Postgraduate Program

★★★★★

Joining this institute is probably one of the best decisions I've made so far. The placements were as smooth as they could be. Throughout the process, we were provided with lots of opportunities and would receive updates on placements from the placements department regularly.

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www.firebird.ac.in

Student

TESTIMONIAL

“ “

Srinidhi Mujumda

Bangalore
Simbus Technologies | Data Analytics

★★★★★

I found out about Imarticus from a friend. After hearing about his experience, I decided to join for the upskilling and placement opportunities, and I haven't regretted it ever since. I found the training amazing, and the concepts taught were clearly explained.

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www.firebird.ac.in

Student

TESTIMONIAL

“ “

Shubham Bhunia

Hyderabad
Data Analytics Program

★★★★★

The fact that a month of training can transform someone's life is hard to believe. Imarticus can help you do this. My month-long training with Imarticus on Data Analytics was an excellent learning experience. I found the training amazing and concepts clearly explained.

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www.firebird.ac.in

Student

TESTIMONIAL

“ “

Hemant Singh

Bangalore
Data Analytics and Machine Learning

★★★★★

I loved the infrastructure of Imarticus Learning and its teaching methodology and easy access to recorded lectures. Even though I was from a non-technical background, they helped me understand the course at a basic level with clarity of concepts.

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Student

TESTIMONIAL

“ “

Inbarasan

Chennai
Data Analytics and Machine Learning

★★★★★

All the instructors at Imarticus Learning were really professional and good at explaining all the concepts. All of the counselors and placement trainers were knowledgeable and eager to assist at all times. I have just started working at The Math Company thanks to the placement team's efforts.

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Admission Open For 2026 - 2028

Apply Now