Dr. Anandakuttan B Unnithan

Dr. Anandakuttan B. Unnithan obtained his Ph.D. in Marketing from Cochin University of Science and Technology, Kochi, Kerala. His career as a business educator, researcher and administrator has spanned over two decades.
Currently, he is the Professor in the Marketing Management Area and Dean (Academic affairs and Development) at Indian Institute of Management Kozhikode. His research interests include consumer behaviour, services marketing, and advertising.
His publications have appeared in leading journals in marketing, advertising, and other business disciplines. He has consulted with major corporations and government agencies, and is actively engaged in executive education and management development programs.