CEO Talk Series on Strategic Brand Positioning – A Case Study of Repose Mattress

On 31st January 2025, Firebird Institute of Research in Management hosted a CEO Talk Series session on “Strategic Brand Positioning.” The event was chaired by Mr. V. Balaji, Director – Marketing, Repose Mattress Pvt. Ltd. It began with a formal welcome and introduction by the student coordinator. Mr. Balaji shared insights into Repose Mattress’s branding journey, highlighting its growth, brand identity, and the role of logo design and advertisements in positioning and repositioning strategies. He discussed the dynamics of the mattress industry, including market demand and challenges. A key focus was the strategic selection of brand ambassadors to enhance brand equity and market reach. The session concluded with an interactive Q&A, where students gained practical industry perspectives. A formal vote of thanks marked the end of this enriching event, which bridged academic concepts with real-world branding practices.