Digital Marketing Trends & Career Opportunities

Blog Summary

Digital transformation is revolutionizing marketing, providing businesses with cost-effective and efficient ways to engage with customers. In this blog, Keerthana Raja from Firebird shares her journey in digital marketing, emphasizing the power of hands-on learning. Firebird’s industry-driven curriculum, with 70% practical exposure, enabled her to work with leading firms like Gilead Digital and Shiva Texyarn Limited. Through internships, she mastered SEO, content writing, website development, and e-commerce strategies. Firebird’s real-world training turned her into a proficient digital marketer, highlighting the importance of embracing digital skills to stay ahead in today’s fast-paced world.

Does Digital Transformation Tune the Marketing Career?

“The way to get started is to quit talking and begin doing”, and this is how things work out. For those of us living and breathing the digital marketing world, I am Keerthana Raja from firebird – an aspired and inspired Digital marketing Learning Associate. Some people may wonder why the world is turning digital. Yes, our world today is undeniably digital because digital transformation provides a valuable opportunity to core business functions enabling leaders to focus on wider business opportunities.

Imagine building trust and interacting with your customers fast? Let us take a step back and answer a very important question – What is Digital marketing? Digital marketing is marketing through internet. It is least expensive and most effective way to grow a business. It’s a fraction of the cost of traditional marketing.

How digital marketing works?

Digital Marketing works by creating Touch points or points of interaction in a variety of digital channels – Like Facebook, Email, Search engines and YouTube – to build a Relationship with Prospects. But how to build a relationship digitally?

Yes! we too had a doubt on it, how it works? Firebird explained me with its 70% practical oriented Industrial schedule and 30 % theoretical classroom sessions. Wherein we had a real time opportunity to work in Gilead Digital – leading digital Marketing agency, Cochin. The part in which, we made ourself proficient enough in Website Development, Content Writing and SEO. We could Eminently Succeed in our internship part by Increasing sales, Conversions and Ranking up the client’s website higher in search engine. As a part of our internship, we also got exposed into the field of E-Commerce division in Shiva Texyarn Limited – Yarn Manufacturing Unit, Coimbatore.

This E-commerce Internship part acknowledged numerous steps involved in selling products through Online. We learned the process of introducing new product in online platform, placing it effectively by using appropriate keywords and accomplished competitive analysis to launch a new product into the market. We were provided with opportunity to prepare and present a new product proposal for Canvas board which is now in the market online and offline.

All these digital stuffs were “Easy peasy lemon squeezy” because of firebird which trained me on them. Firebird turned me into a proficient SEO freelancer. The provided internships helped me gaining digital media knowledge and real-time experience – Thank you Firebird.

“In the time it took you to read this sentence, 20m emails have been sent”. Being a digital-worm is better than being a book-worm. So equip and change your minds digitally.

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