Digital Presence: Leveraging LinkedIn and Social Platforms Workshop

Firebird Institute of Research in Management successfully hosted a specialized session titled “Digital Presence: Leveraging LinkedIn and Social Platforms.” Supported by the Institution’s Innovation Council, the event was held on August 25th, 2025, from 2:00 PM to 3:30 PM at the institute’s campus in Chettipalayam, Coimbatore.

The interactive workshop featured Ms. Kinshu Jain Doshi, a Dale Carnegie Certified Trainer, as the key resource person. Addressing students across PGDM, International MBA, and PGP programs, Ms. Doshi emphasized how an online identity directly defines professional career opportunities in today’s digital age.

Participants gained practical strategies to build a strong professional brand, utilize LinkedIn for career growth, and leverage social platforms strategically to stand out to employers. By connecting academic learning with modern personal branding skills, the session equipped students with essential tools to navigate the corporate world and maximize their professional digital footprint.