PGDM – DM is an industry-ready programme which has an industry immersed curriculum with assured placements. Our Digital Marketing Program is the best way to start your career in the Digital World. This digital marketing full-time course is designed by industry experts and provides experiential learning in a simulated business environment to prepare aspiring entrepreneurs for a successful start-up in the Digital space and prepares learners for a successful career in this domain. Firebird collaborated with Indian Institute of Digital Education(IIDE) and is offering PGDM with specialisation in Digital Marketing.


  • Indian Institute of Digital Education(IIDE) is Asia’s most trusted digital marketing training & certification provider which helps learners transform their careers and get future- ready.
  • We cater to all individuals with customized programs to suit their requirements and foster a fun learning culture.
  • It is one of a kind institute that solely specializes in imparting digital marketing training, taught by expert digital marketers and has designed multiple flexible programmes to match any learners’ objectives.


  • To provide learners with the essential philosophies and practices of marketing and digital marketing technologies.
  • To equip with specific knowledge in the areas of digital marketing communications.
  • To familiarise with methodologies, tools, and technologies involved in digital marketing.
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Core Courses

  • Digital Landscape
  • Website Development
  • Search Engine Optimization
  • Search Engine Marketing
  • Email Marketing
  • Google Analytics
  • Content Marketing
  • Social Media Marketing
  • Media Planning
  • CRM & Out Bound Marketing

Ability Enhancement Courses

  • Google Work Space
  • Creative Thinking & Pitching
  • Copy Writing
  • Client Brief
  • App Store Optimization
  • Capstone Project
  • Mentoring across modules


  • Students will be assessed based on their combined performance in the National level entrance exam, FIRM test, personal interview and in their academics.
  • The applicant will receive the call letter for the selection process which includes FIRM Exam (Aptitude and English Test) and a personal Interview.
  • The applicants required to submit the document copies include their school, UG, Competitive exam score card and Identity proofs.
  • Applicants who are scoring a min of 50% in the selection process would be eligible for the next level in the admission process.


Get an edge over the competition with the right tools and resources to build a successful career in the digital marketing sector. The PGDM program in digital marketing course prepares you to take up various roles such as :

  • Social Media Account Manager
  • Content Lead Social Media
  • Digital Marketing Manager
  • Digital Marketing Analyst
  • SEO Manager
  • Digital Marketing Specialist
  • Performance Marketing Manager
  • Social Media Manager
  • SEO Analyst
  • Content Specialist/Manager
  • Digital Account Manager


  • Understand the working of search engines and search engine algorithms.
  • Understand how to optimise web presence using on-page and off-page Search Engine Optimisation (SEO) techniques
  • Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
  • Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment
  • Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
  • Devise social media marketing strategy and content strategy for each of the above platforms
  • Understand the framework for creating content that is engaging, valuable and shareable
  • Optimize media mix and budget allocation using marketing technology tools
  • Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights

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