specialization in marketing

    A Post Graduate Diploma in Management (PGDM) program with a specialization in Marketing is designed to enhance students' knowledge and expertise in the field of Marketing. Here's an overview of the Marketing domain within our PGDM program, including its curriculum, career opportunities, and program structure.

    PGDM Program Structure:

    The PGDM program at Firebird is typically divided into trimesters, with each trimester comprising specific courses and learning objectives. This allows for a more intensive and focused learning experience compared to the traditional semester system. Hands-on learning is often integrated throughout the program through case studies, projects, internships, and industry interactions. The program structure may include:

  • Core Courses : Basic marketing and management concepts in the initial trimesters.

  • Specialization Courses : Marketing courses cover a wide range of topics to enrich significant insights in this respective domain in the latter part of the program.

  • Electives : Students can choose domains to enhance their learning in specific areas of interest within marketing.

  • Internship : Many PGDM programs require students to complete an internship in marketing to gain practical experience.

  • Capstone Projects : Some programs may include a capstone project where students apply their knowledge to meet the company’s requirements in the marketing environment.

  • Industry Workshops and Seminars : These provide exposure to current industry practices and networking opportunities.

Marketing Domain Overview

The marketing domain is a broad and dynamic field that encompasses various activities and strategies aimed at promoting products, services, or ideas to target audiences. It plays a crucial role in business growth, customer engagement, and brand development. The curriculum of the PGDM program specializing in marketing typically includes a mix of core and elective courses. Here are some key areas covered in the marketing specialization: